The Cultural Convergence Research Institute (CCRI) is designed to conduct various research and development projects to (re)define regional identity; to support regional culture & economic development; and to realize the universal values and ideals of human societies via the globalization of regional culture. The CCRI also aims to increase the academic prestige of Chonnam National University as one of the nation’s leading research-oriented universities.
Currently, the CCRI hosts eight research centers (Place Marketing Research Center, Cultural Tourism Research Center, Regional Culture Research Center, Visual Culture Research Center, DDL Emotional Media Lab, Culture and Arts Management Research Center, Center for Cultural Services Assessment, and Cultural Policy Research Center) to meet diverse research needs.